Hotel CRM

Build guest relationships that pay you back.

Personalise every interaction — pre-stay, on-property and post-stay — to drive loyalty, repeat bookings, and direct revenue.

Home CRM

Make every guest a regular

A CRM purpose-built for hospitality.

Capture guest data, segment audiences, automate journeys and measure repeat revenue — all natively integrated with Stay360 PMS and Booking Engine.

Stay360 CRM dashboard

What is a hotel CRM?

A guest relationship platform that captures every touchpoint and turns it into actionable insight — driving personalised offers, loyalty and repeat business.

Why your hotel needs one

  • Win the loyalty of high-value guests
  • Increase repeat & direct bookings
  • Personalise pre/post-stay communication
  • Reduce dependency on OTAs over time
Key features

Engage guests at every moment that matters.

Unified guest profile

Stay history, preferences, spend and engagement — in one record.

Smart segmentation

Build audiences by booking source, RFM, lifecycle stage or preference.

Email & WhatsApp campaigns

Trigger personalised messages from booking confirmation to post-stay.

Loyalty & offers

Tier benefits, vouchers and member-only rates — without external tools.

Service requests

Capture guest needs in real time and route to the right team.

Revenue attribution

Tie every campaign to direct revenue and lifetime value.

Why it matters

Repeat guests cost 5× less to win.

38%
avg. uplift in direct revenue
2x
repeat-booking ratio
60%
faster guest response time
100+
campaign templates
FAQ

CRM questions

Does Stay360 CRM connect to my PMS?

Yes — it's natively integrated with Stay360 PMS and connects to leading third-party PMS platforms.

Can I send WhatsApp messages?

Yes — Stay360 supports email, SMS and WhatsApp Business messaging from a unified composer.

Is there a loyalty program out of the box?

Yes — flexible tiering, points and member-rate logic are included on Growth and Enterprise plans.

Turn first-time guests into loyal customers.

See how Stay360 CRM personalises journeys and lifts repeat revenue.